The production of small scale, poor facilities, specializing in the production of low-grade, low-priced products companies known as the workshop type businesses. There are people often put on a par with them and the production of fake and shoddy products.
As the workshop type enterprises, its history and development of China's market economy as long. Although the ups and downs, but in our country there are still a large number of workshop type enterprises. In the sound and lighting industry is no exception and more, this is because the sound and lighting industry access threshold is not high.
According to Hagel's view, existence is reasonable, we can understand: artisanal enterprises existence reflects the fact: low-grade low-priced products has its own a space for one person. But as some industry experts, leaders said, with the perfection of market economy, along with the central limit high consumption policies and regulations promulgated, sound market scale will be compressed, workshop type businesses will not survive, facing the competition of counterfeit products will withdraw from the market. For the view, I beg to differ, also think it's simple, arbitrary.
Workshop type businesses exist, low-grade low-priced products is a market analysis, the author has its survival soil.
First of all, the market demand is a multi-level, "tall" products are occasions, it needs groups, "low small" product has its fans; secondly, we can say that it is the presence of workshop type businesses, with its "low small" products pulled down the products market the fixed price; thirdly, artisanal enterprises have a keen market sense of smell, it knows what the market needs most, most know consumer acceptance ability. Aren't these worthy of so-called large enterprises thinking?
Words to this, the author has done nothing to encourage the development of artisanal enterprises mean, on the contrary, the author clearly put forward to improve the grade of the Small and micro businesses, leading the market actively, health transformation and upgrading, so as to enhance the Chinese audio industry grade, level.
The workshop type businesses rely on what can enhance the grade? In the current China's industrial development level and the level and the government administrative centralization strong conditions, the invisible hand of the market and rely on tangible hand of administrative management is the key to solve the problem.
The following or alternative paths:
1, and actively guide the enterprises to enhance scientific and technological content of audio products, research and development of more advanced technology, complete functions, reliable quality of products. In order to promote the whole industry product upgrading, extrusion shoddy products with high quality and low price products market space.
2, the cost advantage, large enterprise modernization industrial production talent advantage, management advantage, eventually to low-priced quality products to force enterprises workshop manual assembly, can not guarantee the quality of the products out of the market.
3, industry leading enterprises, but also to learn workshop type enterprises market consciousness is strong, high efficiency of management experience, from product development to shorten product time to market, to provide customers with reliable quality, which can meet the different demand levels of products and services.
4, the government market regulators should have as, take the initiative to ban unlicensed operation, regulate market behavior, crackdown on infringement and counterfeit, shoddy work, safety standards, after-sales no guarantee of unscrupulous vendors, Daobi those workshops from legitimate enterprise, participate in market competition.
5, the workshop business owners, but also to change the beginning of the development of enterprises sin mentality, to complete the enterprise transformation to the proper and legal means, hold the moral and legal red line, to become entrepreneurs rather than money making machine.
6, the formation of strong public opinion field, propaganda and popularization of product knowledge, and actively guide customers and consumers to improve scientific literacy, the rational choice of products, change only price is selected the bad habits. To strengthen respect intellectual property rights consciousness, refused to choose fake products, refused to use inferior products at a low price.
Only so, can guide and forcing the workshop type enterprises consciously to complete the upgrade self transformation, so that the "made in China" will not become the international buyers, the hearts of consumers and low, counterfeit and infringing products synonymous.